Publicity on draft proposals to transform the Black Country has created outstanding exposure for client Black Country Consortium (BCC).

In just a year since its appointment, betterpr has generated over 110 items of media coverage, helping to stimulate widespread feedback on regeneration plans by BCC, the organisation tasked with planning the future of the Black Country.

betterpr’s remit to publicise The Black Country Study and associated proposals submitted to Government in May this year, has seen coverage reaching a potential audience of 7.4 million.

Sarah Middleton, chief executive of BCC, said: “The publicity has not only prompted huge support for our proposals, but has also helped demonstrate our successful partnership working arrangement.

“betterpr has brought inspired creativity to our photo shoots and events. We know we can rely on them, even given the shortest notice.”

The Black Country Consortium partnership tasked with shaping the region's future