Internationally renowned Spanish bathroom and kitchen specialist Porcelanosa needed to build its reputation with potential ABC1 customers across the Midlands.

In response, betterpr set out to strengthen relationships with lifestyle media in a campaign that capitalised on the opening of its flagship Solihull showroom. betterpr challenged original plans drawn up by recommending individual briefings and this consequently resulted in feature coverage with all key titles including Select, Concept for Living, Midlands Homes & Interiors, Nottinghamshire Today, Property Homes & Gardens and Advent Media.

Mark Stafford, regional director at Porcelanosa, said: “betterpr has established an ongoing dialogue with publications that reach our target audiences and they’ve been instrumental in attracting hundreds of visitors to our new showroom.”

Manager Andy Tolley outside Porcelanosa's aspirational Solihull showroom