My top twenty-five tips for better PR

Top twenty-five tips for better PR, by Juliet Betterton

The road to fame is many and varied with pitfalls along the way.  Social media has dramatically transformed the way we communicate, news is trending 24/7 and public relations is increasingly changing and challenging.  After 25 years of betterpr, there are some timeless PR principles that still hold strong regardless.  Here are some of my best PR tips

  • WHY? The single most important question to ask at the start of any PR project
  • Be clear on the purpose of your PR campaign
  • Have a vision and set your goals
  • Align your PR and marketing to your business plans
  • Create a 12-month plan of PR activity, and stick to it
  • Know who your customers are, be clear on who you want to target
  • Be clear on your key messages, USPs and what makes you stand out
  • Get to know their communications preferences, what media they read, which social platforms they use
  • Do something that’s newsworthy
  • Shout about your successes and achievements, ‘cos no one else will!
  • Get to know your target media and build a good relationship with them
  • Never underestimate the power of the media
  • Be respectful to journalists, they can make you look very good or very bad, very quickly
  • Show you're helpful to journalists, and they'll help you back
  • Don't write your press release like an advertisement
  • Content is king, turn your press release into a blog and social post
  • What you don’t say is as important as what you do say
  • An obvious one, never say 'no comment'
  • Always accompany a story with a picture
  • Always be prepared for a business crisis, have a contingency plan if something goes wrong
  • Keep an eye on your competitors, and keep one step ahead of what they’re doing
  • Select your social media wisely, have a purpose and plan
  • Be careful what you post on social media, remember it’s a public place
  • Don’t be complacent, stand out by being a little daring with your ideas
  • Remember it takes years to build a great reputation…and minutes to lose one.