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Managing a PR crisis

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In a crisis or emergency situation, we're here to help minimise the impact on your reputation. 

The power of social media means you have to be prepared to act fast, before it snowballs into really bad PR.   We'll advise you on how to plan, respond, react and above all, to do the right thing.  Swiftly, efficiently, calmly and effectively.  

The pandemic has highlighted the need to be properly prepared when there's any type of incident or crisis that could have a negative impact on your reputation.  Whether it's a factory outbreak, a warehouse fire, an HR issue, an accident or a product recall.

How well you handle the situation very much depends on how best prepared you are.  We'll help guide you through the 'who, what, where, why and when' of how to prepare your PR crisis plan.  Where to start, who to involve, what to say and what not to say, when to say it and how to manage the media.  

After all it takes years to build a great reputation, but just minutes to lose it.

What people say about us

A team of dedicated professionals that go the extra mile to deliver a quality service.

Judges’ comments, Chartered Institute of Public Relations (CIPR)

Despite your own considerable business commitments, you have constantly worked over and above your LEP remit to make sure the LEP has a professional and polished reputation.

Peter Pawsey, former executive chair, Worcestershire LEP

At very short notice, betterpr managed to achieve outstanding coverage for the partnership across the region. 

Sarah Fasey, regional development manager, Microsoft UK

The steady dialogue helps us to be visible, proactive and undoubtedly generates projects throughout the year. 

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

All members of the Board and Business Board have been fully appreciative of your constant knowledge, wise advice and deft expertise, collective and individually.

Peter Pawsey, former executive chair, Worcestershire LEP

betterpr’s systematic approach has had a tremendous impact on establishing Squire’s products in the marketplace and re-establishing our brand name

John Squire, CEO, Squire

The publicity has not only prompted huge support for our proposals, it has also helped demonstrate our successful partnership working arrangement. betterpr has brought inspired creativity to our photo shoots and events. We know we can rely on them, even given the shortest notice.

Sarah Middleton, chief executive, Black Country Consortium

You (Juliet) have been one of the key founding members off the Worcestershire LEP during its formative phase and have singularly taking responsibility for the communications brief and established our communication strategy on a sound footing.  

Peter Pawsey, former executive chair, Worcestershire LEP

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

One of the coolest things about working with betterpr and being an ambassador for Squire is that they were brave and focused enough to back something we all think is rare and original, and then trust me to get on with it. 

Nick Sanders MBE