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The Essentia-l ingredient to long-term partnerships

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Proof that long-term partnerships really work is in our 21-year relationship with Essentia Protein Solutions, the global producer of animal protein solutions for the food and beverage industry.

Client

Essentia Protein Solutions

Timescale

2000 to present

The Essentia-l ingredient to long-term partnerships
The Essentia-l ingredient to long-term partnerships

Proof that partnerships really work is in our 21-year relationship with Essentia Protein Solutions, the global producer of animal protein solutions for the food and beverage industry.

Our appointment began back in 2000, when we were tasked with promoting the company's UK division - then known as Danexport - with a brief to build its profile to meat manufacturers as the UK’s leading meat protein ingredients specialist.

We act as Essentia's PR desk in the UK supporting their sales team on a varied remit.  We've implemented an integrated campaign of media relations, print and online marketing, trade exhibitions, customer surveys, newsletters and quirky promotional tactics to get them in front of customers. Essentia's animal stress toys have become collectable favourites with customers.

We’ve managed their internal and external communications through three name changes, scores of product launches and 25 global accreditations.  The result is regular news coverage and features in market leading food industry media like Food Manufacture (see resources).

Now we provide communications desk support internationally too, supporting Essentia's global marketing team with content writing, online marketing campaigns, news releases and video production.

We understand Essentia and their business culture, it feels like we've grown up together. That's the benefit of a long relationship built on trust, and we’re very proud to be part of Essentia’s global success.

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

What people say about us

Despite your own considerable business commitments, you have constantly worked over and above your LEP remit to make sure the LEP has a professional and polished reputation.

Peter Pawsey, former executive chair, Worcestershire LEP

A team of dedicated professionals that go the extra mile to deliver a quality service.

Judges’ comments, Chartered Institute of Public Relations (CIPR)

betterpr’s systematic approach has had a tremendous impact on establishing Squire’s products in the marketplace and re-establishing our brand name

John Squire, CEO, Squire

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

At very short notice, betterpr managed to achieve outstanding coverage for the partnership across the region. 

Sarah Fasey, regional development manager, Microsoft UK

One of the coolest things about working with betterpr and being an ambassador for Squire is that they were brave and focused enough to back something we all think is rare and original, and then trust me to get on with it. 

Nick Sanders MBE

The steady dialogue helps us to be visible, proactive and undoubtedly generates projects throughout the year. 

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

You (Juliet) have been one of the key founding members off the Worcestershire LEP during its formative phase and have singularly taking responsibility for the communications brief and established our communication strategy on a sound footing.  

Peter Pawsey, former executive chair, Worcestershire LEP

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

The publicity has not only prompted huge support for our proposals, it has also helped demonstrate our successful partnership working arrangement. betterpr has brought inspired creativity to our photo shoots and events. We know we can rely on them, even given the shortest notice.

Sarah Middleton, chief executive, Black Country Consortium

All members of the Board and Business Board have been fully appreciative of your constant knowledge, wise advice and deft expertise, collective and individually.

Peter Pawsey, former executive chair, Worcestershire LEP