Proof that partnerships really work is in our 21-year relationship with Essentia Protein Solutions, the global producer of animal protein solutions for the food and beverage industry.
Our appointment began back in 2000, when we were tasked with promoting the company's UK division - then known as Danexport - with a brief to build its profile to meat manufacturers as the UK’s leading meat protein ingredients specialist.
We act as Essentia's PR desk in the UK supporting their sales team on a varied remit. We've implemented an integrated campaign of media relations, print and online marketing, trade exhibitions, customer surveys, newsletters and quirky promotional tactics to get them in front of customers. Essentia's animal stress toys have become collectable favourites with customers.
We’ve managed their internal and external communications through three name changes, scores of product launches and 25 global accreditations. The result is regular news coverage and features in market leading food industry media like Food Manufacture (see resources).
Now we provide communications desk support internationally too, supporting Essentia's global marketing team with content writing, online marketing campaigns, news releases and video production.
We understand Essentia and their business culture, it feels like we've grown up together. That's the benefit of a long relationship built on trust, and we’re very proud to be part of Essentia’s global success.