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Talking UP the Black Country

Campaigns >
Client

Black Country Consortium

Timescale

In the noughties

Talking UP the Black Country

Publicity on draft proposals to transform the Black Country created outstanding exposure for client Black Country Consortium (BCC).

BCC is the organisation driving the Black Country’s urban renaissance. betterpr was tasked with publicising progress on transformational proposals and promoting the region as an important inward investment opportunity.

Acting as BCC’s media desk, we developed an integrated campaign that engaged with key stakeholders to communicate progress and awareness of sweeping regeneration plans.

Tasks included promoting its bid as an Urban Park, managing BCC’s profile at the world’s leading property summit MIPIM, and publicity on a groundbreaking partnership with Microsoft UK to upskill the region.

Partnership working with BCC’s stakeholders - RegenCo, Walsall Regeneration Company, Brierley Hill Regeneration Partnership and four local authorities - enabled us to craft compelling messages.

Just a year after our appointment, we generated over 154 items of media coverage and over 13.5 million opportunities to see with front pages and headlines in The Birmingham Post, Express & Star, Estates Gazette, Property Week, The Guardian, The Observer, BBC Midlands Today, BBC Radio 4, BBC Radio WM and many more.

Sarah Middleton, chief executive of BCC, said: “The publicity has not only prompted huge support for our proposals, but has also helped demonstrate our successful partnership working arrangement.

“betterpr has brought inspired creativity to our photo shoots and events. We know we can rely on them, even given the shortest notice.”

At very short notice, betterpr managed to achieve outstanding coverage for the partnership across the region. 

Sarah Fasey, regional development manager, Microsoft UK

What people say about us

You (Juliet) have been one of the key founding members off the Worcestershire LEP during its formative phase and have singularly taking responsibility for the communications brief and established our communication strategy on a sound footing.  

Peter Pawsey, former executive chair, Worcestershire LEP

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

The publicity has not only prompted huge support for our proposals, it has also helped demonstrate our successful partnership working arrangement. betterpr has brought inspired creativity to our photo shoots and events. We know we can rely on them, even given the shortest notice.

Sarah Middleton, chief executive, Black Country Consortium

Despite your own considerable business commitments, you have constantly worked over and above your LEP remit to make sure the LEP has a professional and polished reputation.

Peter Pawsey, former executive chair, Worcestershire LEP

At very short notice, betterpr managed to achieve outstanding coverage for the partnership across the region. 

Sarah Fasey, regional development manager, Microsoft UK

betterpr’s systematic approach has had a tremendous impact on establishing Squire’s products in the marketplace and re-establishing our brand name

John Squire, CEO, Squire

One of the coolest things about working with betterpr and being an ambassador for Squire is that they were brave and focused enough to back something we all think is rare and original, and then trust me to get on with it. 

Nick Sanders MBE

All members of the Board and Business Board have been fully appreciative of your constant knowledge, wise advice and deft expertise, collective and individually.

Peter Pawsey, former executive chair, Worcestershire LEP

Essentia has had a long and fruitful business relationship with betterpr for more than 20 years. The partnership has been excellent and I would not hesitate to recommend betterpr’s services

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions

A team of dedicated professionals that go the extra mile to deliver a quality service.

Judges’ comments, Chartered Institute of Public Relations (CIPR)

The steady dialogue helps us to be visible, proactive and undoubtedly generates projects throughout the year. 

Tom Cooke, regional director UK & Ireland, Essentia Protein Solutions